Hi, I'm Niraj 👋🏾

I believe entrepreneurship should increase freedom - not reduce it.

Freedom over your time. Freedom over your energy. Freedom over how you live.

Over the last 14+ years, I’ve co-founded 5 companies across real estate, wellness and technology, invested in or advised 50+ businesses, and spent even longer around exits and entrepreneurial thinking.

At 30, I survived a sudden, serious stroke.

It permanently changed how I think about health, vitality, stress, ambition and what actually matters.

Things I believe:

  • Great businesses create more optionality, not less
  • Energy and vitality make everything better - and are privileges not to be taken for granted
  • AI should reduce friction, not humanity
  • Most founders wait too long to think about exits and optionality
  • Money without freedom is a terrible trade
  • Entrepreneurship should improve your life, not consume it
  • The best businesses are worth both owning and selling

Read my writing on entrepreneurshipenergy & freedom.

What I Do Today

Today, I work with entrepreneurs across strategy and exits.

Through my company DKZ Equity, I help founders prepare for and navigate business sales - from early positioning and preparation, through to running the entire sale process end-to-end.

I’m particularly interested in businesses that improve human performance, vitality, health and freedom.

I also invest across real estate, private companies and public markets, and write about entrepreneurshipenergy & freedom.

I’m still figuring a lot of this out in real time.

But increasingly, I believe the most optimal goal is the pursuit of building the life you genuinely want to live.


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Presenting to entrepreneurs in London, 2018

What I Write About

Three ideas run through everything on this site.

🚀 Entrepreneurship as an Engine for Freedom

My first meditation teacher told me: “Entrepreneurship is a window to the soul.” She was right. Entrepreneurship - and entrepreneurial thinking - should be a pathway to freedom and the engine for a bigger life.

⚡ Energy as a Strategy

Health, fitness and brain/mind optimisation aren’t “nice to haves”. They’re antidotes to the way the world tries to dull us. I treat energy as a deliberate lever for clearer thinking, stronger businesses, and experiencing life more fully.

🔑 True Freedom Through Ownership

Freedom doesn’t appear “someday.” It’s built daily. Owning and growing assets matters, but so does owning your behaviours, mindset and systems. That’s what creates true freedom.


Beyond Business

When I’m not working with entrepreneurs, I’m usually:

And having fun along the way (otherwise, what's the point?).


Here's a snapshot of my life:


From the top left:

  1. Leading a tech panel at Baby Bathwater, Mexico, 2022
  2. Speaking on the main stage at Live Well London, 2019
  3. Speaking to entrepreneurs in London, 2018
  4. Leading 1000 Londoners in meditation on a closed down Tower Bridge, London, 2019
  5. Snowga on the beautiful slopes of Tignes, France, 2016
  6. Shaking up non-alcoholic cocktails at an event, London, 2018
  7. Finding a flow state in Aspen, Colorado, 2017
  8. Snow time with the love of my life in Park City, Utah, 2020
  9. A fake meditation capture by uber talented photographer Philip Suddick, courtesy of Equinox and Adam Husler at London's Design Museum, 2018

Want my top insights delivered directly into your inbox?

High-signal insights & subscriber-only content delivered 1–2x/month. Practical, tactical, usable.

No spam. Unsubscribe anytime.