(pronounced Neer-udge, rhymes with judge)
My north star is simple: I'm on a mission to change how entrepreneurs see success, value and freedom.
Entrepreneurship’s scorecard is broken.
The wrong things are celebrated - funding, press, big-name customers.
What actually matters - for lasting impact, happiness, and financial success - is building a durable business, with clear purpose, and with Exit Literacy™️ (whether you ever plan to sell or not).
I didn’t know any of that when I started. And I still meet established, successful entrepreneurs who don’t - and as a result, they’re trapped in their own businesses.
Since 2012, I’ve founded or co-founded five companies, invested in or advised 50+ others, and built a portfolio across property and private investments.
There have been small wins, painful losses, and lessons along the way. Together, they’ve shaped how I think about freedom, ownership, and value.
And I feel like I’m just getting started.
The 3 pillars I write about and strive to live by:
- Entrepreneurship as an engine to freedom.
- Energy as a strategy.
- True freedom through ownership.
(You can read more about what each of these means to me here.)
Right now I’m building DKZ Equity - a modern M&A advisory for sub-$100m owners. We help them sell their businesses, navigate deals, and create freedom and optionality in how they grow.
At 30, I survived a sudden, serious stroke. It reshaped how I see time, freedom, and energy - and why I believe entrepreneurial thinking should be the engine of a bigger life.
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My Work and Ideas Have Been Featured In:
My Path Here
At 30, I had a sudden, serious stroke that should’ve left serious lasting damage.
Instead, I walked away almost fully intact.
Pure, dumb luck.
That moment reshaped how I see time, freedom, and energy.
I’ve been exploring the intersection of business, brain and life ever since.
Since then...
I’ve founded/co-founded 5 companies, have had the privilege to invested in and advised dozens more, and built a portfolio of property and private investments.
There have been wins, lessons, and losses along the way. All of it has shaped how I think about freedom, ownership, and value. As an entrepreneur, I feel like I’m only just getting started.
This site is where I share what I’ve learned - and what I’m still figuring out.
What I Write About
🚀 Entrepreneurship as an Engine for Freedom
My first meditation teacher told me: “Entrepreneurship is a window to the soul.” She was right. Entrepreneurship - and entrepreneurial thinking - should be a pathway to freedom and the engine for a bigger life.
⚡ Energy as a Strategy
Health, fitness and brain/mind optimisation aren’t “nice to haves”. They’re antidotes to the way external forces try to dull us. I treat energy as a strategic lever for clearer thinking, stronger businesses, and experiencing life in full definition.
🔑 True Freedom Through Ownership
Freedom doesn’t appear “someday.” It’s built daily. Owning and growing assets matters, but so does owning your systems, behaviours, and mindset. That’s what creates true freedom.
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Beyond Business
When I’m not working with business owners, I’m usually:
- Travelling, snowboarding, or soaking up a new place
- Practising yoga, meditation or exploring human consciuousness
- Mixing a cocktail, reading about cocktails - or having one made for me
- Spending time with my wife and close friends, laughing, deconstructing businesses, or ranking ice creams
And having fun along the way (otherwise, what's the point?).
Here's a snapshot of my life:
From the top left:
- Leading a tech panel at Baby Bathwater, Mexico, 2022
- Speaking on the main stage at Live Well London, 2019
- Speaking to entrepreneurs in London, 2018
- Leading 1000 Londoners in meditation on a closed down Tower Bridge, London, 2019
- Snowga on the beautiful slopes of Tignes, France, 2016
- Shaking up non-alcoholic cocktails at an event, London, 2018
- Finding a flow state in Aspen, Colorado, 2017
- Snow time with the love of my life in Park City, Utah, 2020
- A fake meditation capture by uber talented photographer Philip Suddick, courtesy of Equinox and Adam Husler at London's Design Museum, 2018
Want my top insights delivered directly into your inbox?
High-signal insights & subscriber-only content delivered 1–2x/month. Practical, tactical, usable.
No spam. Unsubscribe anytime.